In July of 2023, Google Universal Analytics will be retiring…but don’t panic! Google Analytics 4 is here! If you have been using Google Analytics to track and analyze your data, follow along to find out the main differences between the two. Everyone has to be switched over to GA4 by July 1st so this is a great place to start learning about it! If you have never used Google Analytics, this is your sign to start!

Let’s take learning GA4 off your to-do list in 2023. Need help? Schedule a call with me HERE.

GA4 vs GA Universal

Google Analytics Universal

GA Universal focuses on sessions and page views to track what is happening on your site. It measures and analyzes different user interactions in a period of time based on ‘hits’. Although this version of Google Analytics was amazing, the next generation is much more sophisticated.

Google Analytics 4

GA4 tracks every interaction from your first page view, to your very last purchase. It allows you to use data from apps and websites and uses event-based tracking. With this new program, it will analyze and know who your audience is and can help you create content that better suits them. It tracks the customer journey and is the future of measuring data and reporting. With better supported data, you will have much better content to create for your audience!

What Do I Think About GA4?

Although this change can seem frustrating, I think we are all going to end up loving GA4! It is going to help everyone with SEO and be an amazing tool for tracking the customer journey and improving content. We aren’t losing any data, it’s just going to be in a different place. I also love that people are going to have more incentive to use Google Tag Manager. Google Tag Manager allows you to manage the pieces of code that track user activity and collect data. For example, it is how you track link clicks, button clicks, submissions, downloads, etc.

Why Should I Use Google Analytics?

In short, Google Analytics can help you with SEO! There are so many ways within GA that allow you to improve your content with SEO in mind so that you are maximizing on your hard work. This tools always you to connect it with Google Search Console which can provide you keywords your audience is using the most to find you. It also tells you impressions on posts, click-through rate, and your search position! It provides amazing information about your website that you should be tracking weekly in order to improve your website and maximize your efforts where they are most successful.

Installing Google Analytics 4

Another friendly reminder that everyone has to be switching over by July 1st! Let me help you take this off your plate by booking a call with me HERE.

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